Sharali was born in Bangaldesh and raised in Canada. Wearing traditional attire was a treasured part of her upbringing. However, she did not have many opportunities to do so due to the
Canadian lifestyle. Traditional attire was reserved for festive
occasions and she was able to embrace her ethnicity through these mediums. 
Sharali has always been a natural when it comes to fashion. Ask anyone who knows
her, she has a knack for choosing the most stunning ensemble. As a manager in the
retail business for many years, she had an eye for detail and was meticulous about
the styles she recommended to her customers. As a personal stylist, her clients
benefited from her knowledge and continue to rave about her. Creating her own brand was the next step in her pursuit to spread effortless style to the
world.

BEGUMZ is her brainchild. An effortless, casually, chic brand that represents her
personal style. BEGUMZ is a merging of modern with culture and religious norms. It
ensures affordability without compromising the quality of the fit. It is more than a brand,
it is a lifestyle. 

Wear BEGUMZ
Simplicity at its finest.